Nowadays, NGOs and non-profits are required to have an online presence. However, running online marketing and public relations activities can be a huge challenge for small organisations with a limited budget/staff. English Copywriting for NGOs and Non-Profits is a one-day, in-house training programme that combines fundamental skills from 3 fields: communication, public relations, and online marketing.
Firstly, you’ll learn proper English copywriting skills to help reach and persuade your audience via social media channels. We’ll take a look at great examples of social media campaigns by other NGOs/non-profits, and this will serve as a source of inspiration for your own future campaigns.
Thereafter, you’ll learn how to write effective press releases and media statements for publication on your organisation’s website. You’ll examine the style and tone necessary for press releases to reach journalists and media folk.
Lastly, you’ll combine your knowledge in a basic online marketing and communication plan, which can serve as a guide for your communication/marketing staff members.
Who’s Our Copywriting For NGOs Course For?
Ability Level: Beginners to intermediate
Language: English (you need to have at least a B1/B2 level of English to fully participate). You are welcome to do the practice exercises in the language of your choice.
Course Duration: One-day in-house training (from 10:00 – 14:00)
Trainer: Elizabeth Joss (MA, PGCE, BKE) – Business English Trainer, University Lecturer and Communication Specialist. View my Linkedin profile.
DOWNLOAD THE ENGLISH COPYWRITING FOR NGOS AND NON-PROFITS TRAINING OUTLINE IN PDF FORMAT
English Copywriting Training for NGOs Course Outcomes:
- Improve Overall English Copywriting Skills
- Brush Up On Your Grammar, Punctuation, Sentence Construction etc.
- Learn How To Write Press Releases/Media Statements
- Create a Basic Online Marketing Campaign For Non-Profits/NGOs
- Create a Basic Online Marketing/Communication Plan for Your Organisation
TESTIMONIALS FROM MY ENGLISH COPYWRITING COURSE
“We really liked your [copywriting] course. It was good to refresh our knowledge and to pay more attention to why we use a certain construction. And you implemented our wishes in the course, that was also really nice.”
Senior Copywriter, Dutch Multinational, Amsterdam
Interested in English Copywriting Training for NGOs?
Or contact Elizabeth via email: info[AT]elizabethjoss.com.