Meet Elizabeth — Your DEI Copywriter for an Inclusive and Authentic Brand Voice

Why a DEI Narrative Matters

Creating a strong, relatable DEI narrative (often a one or two-page document) with which employees connect is essential for fostering a culture of belonging. An effective DEI narrative goes beyond policies and statements; it speaks to people in a way that resonates, unites, and inspires.

However, building such a story is not straightforward — it requires bringing together multiple stakeholders and valuing their diverse perspectives. Therefore, it requires a copywriter who can engage and effectively speak to individuals at all company levels, no matter their roles, backgrounds, or differences.

My Approach as a DEI Copywriter

For me, DEI is personal. Growing up in post-apartheid South Africa, I experienced the importance of inclusivity and diversity firsthand. These values are close to my heart and shape my work.

I specialise in DEI copywriting that goes beyond corporate jargon and buzzwords. My copy is authentic, natural, conversational, and relatable. I help companies craft authentic, down-to-earth DEI narratives that reflect their mission, values, and the voices of their people. As such, I aim to transform your DEI strategies, initiatives, and core values into a story that genuinely resonates with employees and aligns with your business goals.

I believe curiosity is at the heart of any meaningful DEI story — an openness to different perspectives and experiences. I bring that curiosity to every project, wishing to understand the unique values and voices that make a company succeed. As such, I believe that a well-crafted DEI narrative empowers your people and reinforces a culture of integrity, inclusion, and respect.

DEI Copywriting Services Offered

I offer the following services to support my clients in the creation of a DEI narrative:

  • DEI Narrative Development — I help you transform your DEI strategies and values into an impactful story that aligns with your company’s voice. I conduct all interviews, source information, and do all required research to create the narrative.
  • DEI Website & Landing Page Copy — From homepages to dedicated DEI pages, I ensure your DEI message resonates with employees and other stakeholders.
  • DEI Content for Internal Communication — I help you craft inclusive messaging for internal communication purposes.
  • Personalised Brand Voice for DEI —I adapt my copy to reflect your company’s culture and voice, ensuring a consistent, conversational tone that you can use throughout all your communication about DEI.

Why Choose Elizabeth as Your DEI Copywriter?

As the founder of WordWorx, a micro-agency in The Hague, I bring two decades of experience in content marketing, corporate communications, and storytelling. With roots in post-apartheid South Africa, I approach DEI with an understanding and appreciation for diversity and inclusivity. I’ve helped companies of all sizes tell their DEI story in a meaningful and approachable way. My approach is rooted in authenticity, a commitment to understanding your DEI vision, and a passion for helping companies foster inclusion.

Let’s Create a Strong DEI Narrative Together

If you want to hear more about my approach and how I can best adapt to your needs and wishes, please email me at info@elizabethjoss.com.