I’m Elizabeth, a native English speaker and GEO copywriter who has lived in the Netherlands since 2013. I run my business, WordWorx, out of my home office in The Hague and have been helping clients with marketing and corporate communications for nearly two decades. Over the years, authentic SEO content writing has become my speciality, and since 2025, with the latest AI developments, I’ve branched out into GEO, or Generative Engine Optimization (GEO) copy for my clients.

What is a GEO copywriter?

GEO copywriter
GEO copywriter, Elizabeth Joss

An AI copywriter or GEO copywriter (Generative Engine Optimization) is an expert who originally mastered SEO and is now adapting content for AI-driven search. This is not just about writing for both humans and search anymore — it’s about understanding the connection between search engines and AI platforms and how they work together. GEO copywriters can help keep businesses visible (especially as AI platforms are increasingly utilised in search).

Why you need a GEO copywriter right now

AI copywriting is taking over the web. Content managers in the Netherlands and beyond are worried about their Google rankings while exploring AI search tools. The big question is: how can we ensure our company ranks on AI platforms now that so much traffic is generated there? This is where a dedicated GEO writer can step in to support you and your team.

5 Things an AI or GEO copywriter can support you with:

A GEO copywriter can help you to:

  1. Optimise content for AI-driven search engines — AI-driven search engines don’t work the same way as traditional search. GEO writers ensure content is structured correctly, emphasising contextual accuracy, natural language processing, and structured data to ensure AI platforms like ChatGPT, Perplexity, and Google AI Overviews can understand and prioritise it.
  2. Integrate GEO with traditional SEO — A GEO copywriter blends traditional SEO strategies — such as keyword research and technical SEO — with AI-friendly optimisation. This means structuring content for AI-generated responses, incorporating long-tail conversational queries, and ensuring content aligns with how AI platforms process and rank information.
  3. Create AI-friendly content structures — AI prefers clear, well-structured content. GEO copywriters ensure that answers appear early in the content (just as I’ve done at the top of this page), readability is optimised, and formatting is easy to scan. Schema markup is also used to help AI better understand and prioritise information.
  4. Enhance brand authority and credibility for AI recognition — AI tools prioritise content from credible and authoritative sources. GEO writers help build this authority by citing reliable sources, incorporating expert insights, and ensuring consistent platform branding. AI-generated content alone isn’t enough — authenticity and expertise matter, and therefore, off-page SEO and Public Relations are also key considerations.
  5. Track AI-generated results and adapt strategies — Unlike traditional SEO, GEO writers track how AI engines reference their content, how users interact with AI-driven responses, and how AI algorithms evolve. This ongoing analysis ensures businesses remain visible in AI-generated search results and can refine their content strategies accordingly.

Contact Elizabeth, GEO Copywriter Today

If you need a copywriter who understands not only SEO but also the all-new GEO and AI-driven search in general, I’d love to help. Email me today at info@elizabethjoss.com.