Can you believe it? It’s officially spring, and Quarter 1 is closing at the end of the month. What a journey it’s been! I’ve been so happy and proud to be involved in these amazing communication and marketing projects this quarter:
🟧 I kickstarted the year with a new project — writing an ESG report (Environmental, Social, & Governance) for a client in the flower industry. I’ve previously worked with this client writing their 2021 ESG report, and I’m happy to say we’ll be collaborating again.
🟧 I wrote a news piece on AI for a client in a technical field. This was fascinating as I got to interview techies and research how AI is used when it comes to the inspection of buildings. I learned so much about drones and machine learning and how tech can help improve the situation for those working in this field.
🟧 A client in the ingredients industry asked me to ghostwrite thought leadership stories for their CEO. I travelled to Antwerp to interview the CEO. This was the highlight of Q1 for me as I could have a change of scenery and meet new and interesting folk! I love playing the corporate journalist role!
🟧 I conducted various comms-related activities for a client in the non-profit sector — everything from writing/designing their monthly newsletter to compiling their Annual Report. I also trained one of their employees in creating Mailchimp newsletters.
🟧 I was contacted by a client in animal nutrition to conduct a copywriting course for an employee in marketing/communication. This is a course that I regularly tailor-make to the needs of marketing/communication teams. It’s aimed at those whose mother tongue isn’t English and who want to improve their persuasive writing skills.
🟧 For the same client, I helped transform their technical literature into powerful landing pages to target stakeholders in animal nutrition. I also supported their communication/marketing team in re-writing various documents to make them more impactful.
🟧 I learnt a lot about the logistics industry and wrote several updates for internal communication purposes for an existing client. I also wrote HR announcements to be used internally and created a style guide to help their team better define their brand tone of voice.
🟧 To market my English writing services, I was featured in a new promo video for my company WordWorx — created by Carlos Flores:
More on ‘Behind the Scenes’ at WordWorx Below
📆 At the beginning of March, I signed up for a stand at the upcoming IamExpat Fair (22/04) in Amsterdam (come and say hi!). During Q1, I produced marketing materials I’ll use at the fair to promote my career writing services and courses for non-native English speakers in marketing/communication.
📆 I’ll close Q1 by attending the Ad World Conference next week.
📌 I hope you enjoyed reading more about what’s been happening ‘Behind the Scenes’ at WordWorx! What have been your highlights for Quarter 1? I’d love to see what you’ve been up to!
If you have any questions about my work, feel free to contact me.