Copywriting Tip – Utilizing a Positive / Inclusive Tone
2019-04-01
Focus on positive words instead of negative ones in copywriting. You’ll get so much more out of your audience when you do so. For example,Read More →
My Short Story is Published in Botsotso 19 (A South African Literary Journal)
2019-03-15
As a creative person, I love writing stories and poetry. A couple of years ago, I’ve been published in some actual printed books and literaryRead More →
Headline Tip – Knowing the Context is Crucial
2019-01-25
Here’s a headline tip which writers and journalists often forget: Understanding the historical context is crucial for good copywriting skills. The Financial Times published anRead More →
Understanding Your Audience — Copywriting Tip
2019-01-17
Understanding your audience is a crucial component of good copy. The poster below says (directly translated from Dutch): “You come from abroad and find itRead More →
Should I use a Preposition at the Start of a Sentence?
2019-01-14
I’d say roughly 90% of the participants pursuing my 3-Day Copywriting course often use a preposition at the start of a sentence. Starting a sentenceRead More →
SkinnyMint – The Devil of Facebook Ads
2016-05-28
I hate SkinnyMint. Harsh words for a product I’ve never even seen in the store or tried out myself (frankly, who would want to?). WhoRead More →