The best stories are honest accounts, and we need more of this in the business world and, specifically, in corporate communication. Stories about real peopleRead More →
You, your, you’ll, you’d, you’re etc., are very effective words in #copywriting. They address the reader directly and seek to form an instant connection with them.Read More →
Did you know that the longest dash on your keyboard is called the em dash (—), and it can be used quite effectively in copywriting?Read More →
At the end of 2022, I went on a month-long holiday back to my home country of South Africa. 4 whole weeks in the sunRead More →
It’s been some time in the making. I had to face it — my old company name, English Communication, was dull and boring. And tooRead More →
Copywriting is a powerful form of writing. Punchy sentences and persuasive words can be used to increase the sales of products and services. And sinceRead More →
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