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Happy International Women’s Day 2023
2023-03-06
When I entered primary school in the early 90s, apartheid in South Africa was coming to an end, and I was growing into a shy,Read More →
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The Drive for Human-Centric Employee Stories in 2025
2023-02-08
The best stories are honest accounts, and we need more of this in the business world and, specifically, in corporate communication. Stories about real peopleRead More →
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‘You’ — A Really Persuasive Word in Copywriting
2023-01-16
You, your, you’ll, you’d, you’re etc., are very effective words in #copywriting. They address the reader directly and seek to form an instant connection with them.Read More →
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Using the Em Dash (—) in Copywriting
2023-01-16
Did you know that the longest dash on your keyboard is called the em dash (—), and it can be used quite effectively in copywriting?Read More →
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5 Things I Learnt in 2022
2023-01-08
At the end of 2022, I went on a month-long holiday back to my home country of South Africa. 4 whole weeks in the sunRead More →
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WordWorx — A Brand New Look & Company Name for 2023!
2022-10-26
Announcing WordWorx — My new company name! It’s been some time in the making. I had to face it — my old company name, EnglishRead More →