Behind the Scenes at WordWorx — Quarter 4, 2024
2024-12-09
So, what’s been happening behind the scenes at WordWorx? As 2024 draws to a close, we’re all cramming our work into the final few days.Read More →
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The Growing Importance of Thought Leadership Stories
2023-06-21
Nowadays, we’re seeing the growing importance of Thought Leadership stories — especially considering the rise of AI-generated content. I’ve compiled the below statistics and infographic,Read More →
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Go big or go home
2023-05-01
28 December 2012. That’s the date I left South Africa to move to Europe. Over ten years ago. All alone with three items — oneRead More →
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AI Tools for Interviews
2023-04-11
As a copywriter, a lot of my work involves interviewing others. In fact, I’m currently busy with a very large project where I’m conducting manyRead More →
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WordWorx at the IamExpat Fair 2023 — 22 April, Amsterdam
2023-03-07
Announcing: WordWorx at the IamExpat Fair 📣 I’m very excited to announce that I’ll have a stand at the upcoming IamExpat Fair on Saturday, theRead More →
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‘You’ — A Really Persuasive Word in Copywriting
2023-01-16
You, your, you’ll, you’d, you’re etc., are very effective words in #copywriting. They address the reader directly and seek to form an instant connection with them.Read More →