Nowadays, we’re seeing the growing importance of Thought Leadership stories — especially considering the rise of AI-generated content. I’ve compiled the below statistics and infographic,Read More →
28 December 2012. That’s the date I left South Africa to move to Europe. Over ten years ago. All alone with three items — oneRead More →
As a copywriter, a lot of my work involves interviewing others. In fact, I’m currently busy with a very large project where I’m conducting manyRead More →
📣 I’m very excited to announce that I’ll have a stand at the upcoming IamExpat Fair on Saturday, the 22nd of April, at Westergas inRead More →
You, your, you’ll, you’d, you’re etc., are very effective words in #copywriting. They address the reader directly and seek to form an instant connection with them.Read More →
Did you know that the longest dash on your keyboard is called the em dash (—), and it can be used quite effectively in copywriting?Read More →
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