Using the Em Dash (—) in Copywriting
Did you know that the longest dash on your keyboard is called the em dash (—), and it can be used quite effectively in copywriting?Read More →
Did you know that the longest dash on your keyboard is called the em dash (—), and it can be used quite effectively in copywriting?Read More →
Copywriting is a powerful form of writing. Punchy sentences and persuasive words can be used to increase the sales of products and services. And sinceRead More →
I sometimes get emails from wannabe copywriters wanting to know how to ‘get into’ copywriting. I ‘got into’ copywriting by initially writing opinion pieces forRead More →
Written communication during Covid-19, or any pandemic really, requires careful consideration. How do we communicate about Covid-19 and the Corona crisis? Poorly written messages orRead More →
You’re in need of a reliable native English freelance copywriter with the relevant experience. But choosing someone is particularly tricky in our modern world withRead More →
Is this really how brands should behave online? And did I miss something in the news about Apple? A writer should never assume that theRead More →
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