Copywriting is a powerful form of writing. Punchy sentences and persuasive words can be used to increase the sales of products and services. And sinceRead More →
I sometimes get emails from wannabe copywriters wanting to know how to ‘get into’ copywriting. I ‘got into’ copywriting by initially writing opinion pieces forRead More →
Written communication during Covid-19, or any pandemic really, requires careful consideration. How do we communicate about Covid-19 and the Corona crisis? Poorly written messages orRead More →
You’re in need of a reliable native English freelance copywriter with the relevant experience. But choosing someone is particularly tricky in our modern world withRead More →
Is this really how brands should behave online? And did I miss something in the news about Apple? A writer should never assume that theRead More →
I absolutely love going to the World Trade Center (WTC) The Hague. Love the professional environment fostered there. But one point, please can you guysRead More →
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