Email Marketing or PR?
2020-01-26
The blur between marketing, communication, and public relations (PR) makes it difficult for companies to strategize their email marketing activities. ✖ Many companies simply don’tRead More →
‘Have’ or ‘Has’?
2020-01-26
Anyone else who is irritated by the use of ‘have’ below? This airline HAS/HAVE partnered with another company? To me, when referring to a companyRead More →
Sticky
14 Essential Elements of Great Copywriting – Infographic 2024
2019-08-20
Writing good copy for your target audience is no easy task. That’s because there are so many different elements of copywriting to take into considerationRead More →
5 Free Copywriting Tools – Infographic
2019-08-02
Here’s my latest infographic to help you write more effectively! This time around I’ve introduced you to 5 really useful copywriting tools which are freelyRead More →
Marketer or Marketeer?
2019-05-10
Marketer or Marketeer? Which is it? The word ‘Marketeer’ is my pet hate. And I’m wondering if it irritates anyone else too. To me, theRead More →
Communications OR Communication Manager/Expert?
2019-04-19
Industry terms that catch on and that can be misconstrued Years ago, in my early twenties, when I was just starting in the online marketingRead More →