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Do Not Use ChatGPT to Write Your Sustainability Report

Writing a Sustainability Report? If you work in Corporate Communication, you might’ve asked yourself whether ChatGPT could write any of your corporate reports, including your upcoming sustainability report. Just imagine — this would make our lives far easier (yours and mine!).

The answer depends on how much you value artificial intelligence and if you deem it capable of writing a full and consistent document. However, I personally find the latter questionable.

After nearly two decades in corporate communication, I believe ChatGPT is an amazing tool that must be used cautiously, especially regarding official corporate reporting.

Here’s Why You Should Not use ChatGPT to Write Your Sustainability Report:

  1. Using ChatGPT to write your sustainability report may eventually devalue your SEO and rankings in Google. Google is already devaluing AI-written reviews, and who knows if, at a later stage, AI-written reports that are being indexed may no longer rank as they may be considered inauthentic and spammy. Don’t do it if you value your company’s website, rankings, and overall brand image.

There are loads of other reasons to be cautious, of course. However, in the spirit of embracing AI, I urge you to play around and discover ChatGPT and other AI tools and see whether they can benefit your work and may be useful in writing a sustainability report. Having written various corporate reports and extensively tested ChatGPT, I have doubts.

Sustainability Report

However, I believe the tool can be fundamental in producing a range of other communication material, such as draft social media updates for the sustainability report’s launch or even scripts for videos on sustainability in your organisation. Again, with whatever AI produces, I always urge writers to make it their own, bring their originality to the text, and triple-check the facts and details produced by AI before publishing.

Have you written a sustainability report or any corporate report with the help of AI? I’d love to hear more. Please share your comments below or drop me a line at: info@elizabethjoss.com.

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