I’m Elizabeth Joss, a native English content writer and copywriter living in the Netherlands.
You’ve landed on my website because you’re probably looking to consult the services of a native English content writer, or perhaps you’re merely interested in the work of a content writer.
You’ve come to the right place, so keep on reading!
The Difference between a Content Writer and a Copywriter
Before approaching a writer for help, it’s necessary to understand the difference between a content writer and a copywriter, as that determines the outcome or final product. Both of these writers bring various skills to the table and see things differently, and that can impact the person’s writing.
The content writer has expertise in Search Engine Optimization (SEO) and structuring information in a way that appeals to the reader and ultimately supports the business’s key marketing/branding goals. The copywriter is more geared towards persuasive, compelling, shorter texts and copy to gain leads.
As such, the key difference between a content writer and a copywriter is the goal. A copywriter’s main goal is persuasion, getting the audience to perform an action and be persuaded. The content writer is focused on writing an excellent informative, engaging, and educational article that adds value to a brand.
Tasks of Native English Content Writer
More specifically, a native English Content Writer can help you with the following key tasks:
- Professional/corporate blog post writing
- Web copy for key website pages
- Search engine optimization (SEO) text
- Product descriptions for website pages
- Social media content
- Social media management and editorial calendar creation
- Email marketing campaigns
- Newsletters
- Articles for media outlets such as magazines or sponsored posts
- Marketing material copy and, in some cases, design thereof (flyers, brochures, roll-up banners etc.)
- White papers and case studies
- Editing and proofreading of written content
- Annual report writing and ESG report writing.
You’ll notice that the abovementioned skills often overlap with that of a native English copywriter.
The Psychology Behind the Terms
Copywriters often have a great understanding of the psychology behind the copy — more so than content writers. Copywriters often go to great lengths, working on a single sentence for hours on end — restructuring each word to be as impactful as possible for an advertisement, for example. Copywriters have a great love of the specific parts of speech and are often able to identify certain types of words as well as employ rhetoric in their writing.
On the other hand, content writers are more emersed in the overall telling of a story, researching the facts, putting together the narrative, and ensuring a smooth and flawless story.
That’s not to say that content writers cannot write ads or copywriters cannot write long-form content. Some copywriters are, in fact, content writers and vice versa. However, when approaching a writer, it’s imperative to understand the difference as that determines the outcome.
Need a Native English Content Writer in the Netherlands?
I’ve been working as a content writer and native English copywriter in the Netherlands and in South Africa for nearly two decades now. My marketing background and years of writing experience enable me to wear both of these hats and juggle between them.
If you’re unsure what kind of writing you need, drop me a line, and we can explore your needs together to find the best solution. I’d love to hear from you, no matter your content writing challenge!
Here’s my email address: info@elizabethjoss.com.