Today’s online world poses major challenges for companies wanting to sell or obtain increased brand visibility. New media equally provides us with more platforms via which to be heard. However, in this information overload of channels the organization’s identity is at stake if effective online marketing practices are not in place. As a knowledgeable online marketer, I strive to help organisations overcome these challenges in a few pertinent, yet simple ways.
My first task when approached by new organisations keen to grow their external communications strategy is to conduct an online marketing audit. I charge a small fee for the audit but the information companies derive from the audit is priceless. The audit examines numerous online marketing channels suitable for your organisation, analyses the work currently being conducted by communications specialists, analyse the online marketing and the challenges present for that particular industry and then lastly, a list of detailed suggestions and ideas are given to guide the marketing department in the right direction.
My online marketing services comprise basic SEO content, corporate blogging, guest blogging, social media management, infographic research, press releases and more.