The best stories are honest accounts, and we need more of this in the business world and, specifically, in corporate communication. Stories about real people can cut through the crap; they bring forth a hook to captivate the reader, provide juicy details, and leave the reader with a sense of inspiration and excitement. Internal messaging and employee stories written in this way (when possible, of course) put the human element first. But then, why do so many internal communication stories lack a human-centric focus? Because we’re often too caught up in the company’s business jargon and forget the core of the message — people and their value. Empowering employees with inspirational narratives can propel teams to greater success, helping them reach organisational and personal career goals.
