Do you want to train your team in English copywriting skills? Or does your team simply require a one-day refresher when it comes to English copywriting? Native English speaker, Elizabeth Joss, offers an interactive 1-day copywriting crash course tailormade to you and your company’s needs.
More and more copywriters in the Netherlands (and beyond) need to have a high level of written English. In the past, copywriters were exclusively equipped to write in Dutch (or their mother tongue). As more and more companies within Europe do business on a global scale, writing effectively and persuasively in more than one language becomes of great importance. However, writing in a language which is not your mother tongue may, in fact, come naturally, but effectively persuading your audience using that same language is a different story.
Therefore, my one-day English copywriting crash course equips you and your team with the necessary English language skills to take your online copy to new heights. You’ll learn how to improve your overall English copywriting skills, become more aware of ‘Dunglish’ (if you’re a Dutch speaker), improve your sentence construction (to persuade), and work on various other language points.
Moreover, during this one-day copywriting crash course, we will take a look at online copy within your industry and beyond (i.e. websites, mailers, UX copy, mobile copy etc.).
English Copywriting Crash Course Details
Ability Level: Beginners to Intermediate (you are preferably already writing basic copy in the English language or maybe about to embark on a new role that requires basic English copywriting skills).
Language: English (you need to have at least a B1-B2 level of English to fully participate). If you’re unsure of your level, please make contact with me. I can also assess the level of participants upfront.
Course Duration: 1-Day Copywriting Training Course (from 10 am – 3 pm). The length of the copywriting training can, of course, be adapted depending on your organization’s needs. Should you require a longer, more in-depth training, take a look at my English Copywriting Training (3-Day Course).
Trainer: Elizabeth Joss (MA, PGCE, BKE) – Business English Trainer, University Lecturer and Communication Specialist. View my Linkedin profile.
DOWNLOAD THE COPYWRITING CRASH COURSE OUTLINE IN PDF FORMAT
English Copywriting Crash Course Outcomes & Course Content
Below find the following main areas covered by the English Copywriting Crash Course. On the right, you’ll see the basic 1-day training schedule which is tailor-made to the needs of all customers.
- Writing Theories
- Improving Sentence Construction
- Common Errors by Dutch/Non-Native Speakers
- Clichés
- Active vs. Passive Voice
- Avoiding Tautology
- Contractions
- Effective Copy Examples (Websites, Mailers, UX and Mobile Copy Etc.
Testimonials from my English Copywriting Training Course
“We really liked your [copywriting] course. It was good to refresh our knowledge and to pay more attention to why we use a certain construction. And you implemented our wishes in the course, that was also really nice.”
Senior Copywriter, Dutch Multinational, Amsterdam
“The trainer had a wonderful response to our critic and saw clearly how to adapt the course to a real-time correction of common errors we made on our website and advertising which was very helpful.”
Marketer, Textile Company, Belgium
Interested?
Alternatively, contact me via email: info[AT]elizabethjoss.com