Do you work in marketing or corporate communication and want to learn how to write effective press releases for public relations purposes?
Join my 30-minute press release writing course on Udemy.
Press releases (also called media releases) are online texts that convey newsworthy information to journalists and, nowadays, frequently to a wider audience. They are generally short, to-the-point and fact-based.
However, many organisations still do not see the value in writing press releases and find this to be an ‘old-school’ approach to disseminating updates. However, using press releases as part of an online communication strategy (in addition to professional blogging) can profoundly impact your organisation’s visibility, specifically in search engines. Therefore, this can result in increased views of your website and content and higher rankings.
Press Release Writing Course Details
Ability Level: Beginners to Intermediate (you are preferably already writing basic copy in the English language or may be about to embark on a new role that requires basic English public relations writing skills).
Language: English (you need at least a B1-B2 level of English to participate fully). If you’re unsure of your level, please make contact with me. I can also assess the level of participants upfront.
Course Duration: Around 30 minutes.
Trainer: Elizabeth Joss (MA, PGCE, BKE) – Director of WordWorx, Business English Trainer, University Lecturer and Communication Specialist. View my LinkedIn profile.
Press Release Writing Course Outcomes & Course Content
Lastly, below, you’ll find the main areas covered by the press release course:
1. Understanding Press Releases
2. Cross-Platform Strategy and Objectives
3. Organisational Mission, Vision and Values
4. Knowing Your Audience
5. Structure and Formatting Considerations
6. Finding a Hook / Angle
7. Crafting Effective Headings
8. Tone and Style Considerations
9. Incorporating Quotations
10. Search Engine Optimization (SEO) Requirements
Testimonials from my Press Release Writing Course
“The trainer had a wonderful response to our critic and saw clearly how to adapt the course to a real-time correction of common errors we made on our website and advertising which was very helpful.”
Marketer, Textile Company, Belgium
Interested in an in-person course in the Netherlands?
Contact me via email: info[AT]elizabethjoss.com.