Do you work in marketing/communication, and do you want to learn how to write effective press releases for public relations purposes? Join my one-day, in-house (or online) PR course tailored to your organization’s needs.
Press releases (also called media releases) are online texts with a purpose of conveying newsworthy information to journalists and nowadays frequently to a wider audience. They are generally short, to-the-point and fact-based.
However, many organisations still do not see the value in writing press releases and find this to be an ‘old-school’ approach to disseminating updates. However, using press releases as part of an online communication strategy (in addition to professional blogging) can have a profound impact on your organisation’s visibility, specifically in search engines. Therefore, this can result in increased views of your website and content as well as higher rankings.
Press Release Writing Course Details
Ability Level: Beginners to Intermediate (you are preferably already writing basic copy in the English language or may be about to embark on a new role that requires basic English public relations writing skills).
Language: English (you need to have at least a B1-B2 level of English to fully participate). If you’re unsure of your level, please make contact with me. I can also assess the level of participants up front.
Course Duration: Day course (from 10:00 – 14:00). Moreover, the length of the PR course can, of course, be adapted depending on your organization’s needs.
Trainer: Elizabeth Joss (MA, PGCE, BKE) – Director of WordWorx, Business English Trainer, University Lecturer and Communication Specialist. View my LinkedIn profile.
DOWNLOAD THE PUBLIC RELATIONS TRAINING COURSE OUTLINE IN PDF FORMAT
Press Release Writing Course Outcomes & Course Content
Lastly, below, you’ll find the following main areas covered by the press release course. On the right, you’ll see the basic 1-day training schedule, which is tailor-made to the needs of all customers.
1. Understanding Press Releases
2. Cross-Platform Strategy and Objectives
3. Organisational Mission, Vision and Values
4. Knowing Your Audience
5. Structure and Formatting Considerations
6. Finding a Hook / Angle
7. Crafting Effective Headings
8. Tone and Style Considerations
9. Incorporating Quotations
10. Search Engine Optimization (SEO) Requirements
11. Establishing Transitions and Flow
12. Editing / Distribution / Publication
Testimonials from my Press Release Writing Course
“The trainer had a wonderful response to our critic and saw clearly how to adapt the course to a real-time correction of common errors we made on our website and advertising which was very helpful.”
Marketer, Textile Company, Belgium
Interested?
Contact me via email: info[AT]elizabethjoss.com.