Writing Training can be a valuable means of enhancing the capabilities of your international marketing and communication team members. By participating in a writing training course, your team members can sharpen and improve their writing skills in English, leading to increased sales, brand growth, and improved results.
Moreover, it is beneficial to regularly bring your team together to discuss different writing tactics as well as hot topics such as AI copywriting. This can serve as a fantastic team-building activity, allowing your team to come together, share ideas, and engage in meaningful debates.
What is more, is that we know writing is one of the core skills in marketing and a powerful tool for increasing sales — therefore, it is essential for every team to undergo comprehensive writing training. Writing training can also help exposes team members to best practices, boost their confidence in writing, and enable them to deliver impactful content — no matter what their mother tongue.
Benefits of a Writing Training Course
There are various benefits that can be gained from undergoing a copywriting training course. Writing training can help you:
- Improve persuasive writing skills: One of the goals of marketing is, of course, to get people to buy your product or service. And this requires persuasiveness which is one of the key areas focused on during the training.
- Improve your command of English: An English copywriting course can, at times, take writers through the basics of grammar and application when writing. Everyone can improve through this, both non-native and native English speakers.
- Boost your confidence: When writers are better trained, they are well-equipped and will, in turn, be more confident writers — improving the team’s overall results. Added to that, many writers actually need this confidence in order to excel when writing.
- Improve general team spirit/team building: People get to bond when they all carry out similar activities aside from their routine work-related activities. Undergoing this type of writing training will get the team working together in productive ways towards a shared goal.
- Keep the team challenged: Proper training (tailormade to your team’s level) exposes you to the areas you need to work and improve upon, and this keeps team members challenged. They can work on self-improvement at their own level and pace.
- Equip you with AI copywriting knowledge, helping you write better and faster and utilize free tools to bolster your work.
What Does a Writing Course Entail?
My writing training course — with a specific focus on copywriting — is geared towards international teams and those with English as a second or even third language. Together, we work on:
- Common grammar and writing errors
- Power verbs for persuasive
- Improved sentence structure for persuasion
- Improved CTAs for persuasion
- Brevity in copywriting
- AI copywriting and AI copywriting tools
- And much more!
In a nutshell, professional copywriting training can help your team become more productive at work and make them the best at their game. Aside from generally improving their writing skills, they will also be able to apply this to their respective roles, and in turn, this can result in increased leads and therefore increased profit for the organisation.
If you’re keen for your team to participate in a writing training, feel free to reach out to Elizabeth Joss for a quote and a programme tailormade to your team’s needs/level.