Here’s a headline tip which writers and journalists often forget: Understanding the historical context is crucial for good copywriting skills. The Financial Times published anRead More →
Sometimes being out of context makes you reflect on the intricacies of your mother tongue and background (and sometimes have a good giggle at theRead More →
Understanding your audience is a crucial component of good copy. The poster below says (directly translated from Dutch): “You come from abroad and find itRead More →
I’d say roughly 90% of the participants pursuing my 3-Day Copywriting course often use a preposition at the start of a sentence. Starting a sentenceRead More →
I hate SkinnyMint. Harsh words for a product I’ve never even seen in the store or tried out myself (frankly, who would want to?). WhoRead More →
15 July 2014 | The Hague, Netherlands – A new Creative Writing Workshop will take place on Saturday 2nd August in The Hague (location TBC)Read More →
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