The Benefits of English Copywriting Training for Your Team in 2024
2019-04-18
“We don’t need an English copywriting training! My team already has have a good level of English. Or we use AI!” – this is aRead More →
Copywriting Tip – Utilizing a Positive / Inclusive Tone
2019-04-01
Focus on positive words instead of negative ones in copywriting. You’ll get so much more out of your audience when you do so. For example,Read More →
Monday Rant – The Irony of Communication and Marketing Professionals
2019-02-11
Sometimes I check out the competition simply to see what fellow marketing/communication professionals are doing in the field. Nowadays everyone is an ‘expert’ and asRead More →
Copywriting Tip – Confusing Vocabulary
2019-01-28
‘Autograph’ and ‘signature’ – two words often confused by those learning to speak English. In the Netherlands, I’ve had a number of giggles when acceptingRead More →
Headline Tip – Knowing the Context is Crucial
2019-01-25
Here’s a headline tip which writers and journalists often forget: Understanding the historical context is crucial for good copywriting skills. The Financial Times published anRead More →
Copywriting Humour
2019-01-19
Sometimes being out of context makes you reflect on the intricacies of your mother tongue and background (and sometimes have a good giggle at theRead More →