Working with a growing team of writers (copywriters, content writers etc.) and marketers, means that quality control often lies with the marketing/communication manager. In fact, managers are often seen editing the work of team members, which takes up valuable time that could be spent on more important management tasks. Therefore, having a copywriting coach and participating in copywriting training online can have many benefits for busy teams.
What is ‘Copy Coach’ – Copywriting Training Online?
Copy Coach is a copywriting training online run by native English speaker, Elizabeth Joss. Utilizing Copy Coach’s services means that your team will receive regular one-on-one or small group copywriting coaching sessions (up to 3 participants). Coaching can be done in-house or online.
Benefits of a ‘Copy Coach’ for Marketing Managers
The following are just some of the benefits of having a copywriting coach and participating in a copywriting training online. As a marketing or communication manager you’ll:
- Have more time for crucial marketing/communication-related tasks and spend less time overseeing the written work of your team members;
- Have more time for developing the skill set of your own team and spend less time and money outsourcing content writing to native English speakers abroad;
- Bring team members quickly up-to-speed when it comes to writing copy in the English language;
- Improve the individual performance of team members when it comes to writing skills;
- Improve the performance of overarching marketing activities helping you obtain greater ROI;
- Improve team members’ sense of confidence, ownership and responsibility to their written work;
- Improve team members’ attitudes towards their work, as well as their creativity when it comes to their written texts.
How does ‘Copy Coach’ Work?
Elizabeth (of English Communication) offers a 4-step procedure to copy coaching:
- Firstly, the identified team members are tested to determine their level of written English. This is done by one of English Communication’s partner organizations in the Netherlands.
- In light of the outcome of the abovementioned test, a coaching plan and programme is drawn up for the employee. This includes information about the level to be achieved, copywriting goals, and information on the particular forms of writing to be worked on i.e. social media updates, blog posts, Google ads etc. etc.
- Copy coaching commences according to the outlined coaching plan agreed upon by both parties.
- At the end of the coaching programme (and copywriting training online), Elizabeth provides the company with the coaching outcomes and a short reflection meeting is conducted with the participants and manager.
Who is Eligible?
Non-native English speakers are eligible for copywriting coaching. On rare occasions, native English speakers can also undergo coaching if their level is below the company’s requirements.
Participants can stem from marketing, communication, or even sales teams. Participants from other fields are equally welcome if the training fits into the individual’s development plan within the organization.
What is the Duration of the Copy Coaching?
Coaching plans (including copywriting training online) can be created for a period of one month (for example 4 x 2-hour weekly sessions) right up until a maximum period of 12 months (after which the coaching is evaluated). Both the number of sessions and hours per session will be determined by both parties.