How to Find Stories Inside Large Organisations
2026-06-11
One of the questions I’m asked most often is where good stories come from. People sometimes assume that finding stories is the difficult part ofRead More →
How Corporate and ESG Reporting Builds a Better Brand
2025-04-29
Across the European business landscape, corporate messaging, DEI (Diversity, Equity and Inclusion and ESG (Environmental, Social, and Governance) reporting helps businesses build trust, connect withRead More →
Sticky
The Growing Importance of Thought Leadership Stories
2023-06-21
Nowadays, we’re seeing the growing importance of Thought Leadership stories — especially considering the rise of AI-generated content. I’ve compiled the below statistics and infographic,Read More →
Sticky
How to Measure the Impact of Thought Leadership Stories
2023-06-20
My clients often ask me about how to measure the impact of the thought leadership stories I ghostwrite. There’s no easy answer here! Measuring theRead More →